InsideView Apex boosts your go-to-market efficiency and effectiveness by letting you define, automate, and analyze your sales and marketing tactics. InsideView Apex gives you the opportunity to do strategic planning by identifying market segments, whitespace, and targets for account-based marketing (ABM) campaigns. InsideView Apex helps business leaders to:
- Plan their strategy for their target market
- Execute their best target opportunities and align teams around execution
- Win and track performance against plan
This release of InsideView Apex has the following new enhancements:
Support for New Territories in Market Segments
InsideView Apex now allows you to search with new locations, states, and territories while creating a target market segment. In addition to the USA and Canada regions, you can now search with India, Australia, and New Zealand countries and create a market segment at a more targeted level. With more granular location filters and better-defined market segments, you can be more targeted in your sales and marketing campaigns as well as go-to-market planning.
InsideView Apex now can include specific locations and exclude area which they are NOT targeting in their market segments. In the list visualizations, the distribution of companies is visible across state locations for Australia, India, and New Zealand.
To learn how to create and save the search criteria in the Market Segments, read the article Creating a Market Segment in our Knowledge Base.
Support for Wildcard (*) Parameter Search in NAICS Code
InsideView Apex now allows you to use the wild card parameter (*) for building a list of companies with partial NAICS code. It’s now easier to search for a list of companies based on broader NAICS code without specifying full NAICS codes list. You can just add wildcard on NAICS code and it will search into all child industries.
With the NAICS code wildcard(*) search, you can find companies in a wider list of industries without specifying all child industries. For example, if you search to find all companies under 'Electronics' (NAICS code - 334) and all other industries come under 'Electronics', user can simply add NAICS code as '334*' as a search criterion.
To learn how to edit and save the search criteria in the Market Segments, read the article Editing an Existing Market Segment in our Knowledge Base.
There are no known issues in this release.
For any technical issues, submit a request for technical support. InsideView’s support team will contact you to address your technical problem.
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