InsideView EnrichTM sends the most accurate company and contact data into your marketing process for better response rates, more leads and higher win rates. You can enrich leads when they enter supported marketing automation and CRM applications to deliver more qualified leads faster.
The following new features are introduced in this release.
Ideal Customer Profile (ICP) Tagging
InsideView Enrich can now tag the inbound leads in your CRM or Marketing Automation (MA) systems with Market Segments defined in InsideView Apex. ICP Tagging enables you to score and route your leads better, assess the return on investment (ROI) of your marketing campaigns and improve the quality of your leads.
For more information, read the "Market Segment" field description in the article InsideView Enrich Fields and Datatype Mappings in our Knowledge Base.