Using Intent Data

  • Updated

Intent data gives you an edge over your competitors and provides you with more insights to identify companies that are currently in the market to buy your products or services.

In Sales Intelligence, the Intent topic surges are displayed on each Company record to inform you about which Intent topics that company is currently researching and consuming out on the web.

Note: Intent Data is available for customers who have purchased the Elite license or Enterprise license customers who have purchased Intent data as an add-on. To set up or change your Intent topics, contact Support or your Demandbase account team.

Finding Intent Surges

You can use Intent surge information to:

  • Identify companies that are interested in your products and services.
  • Identify companies that are researching your competitors.
Step Description Details
1 Go to the Company page Access the Company page of your target company. To do so:

In your CRM, locate the company (Account) and click its name. The Company page opens in the Sales Intelligence CRM view.company_overview.png


In the Sales Intelligence web view, enter the name of the company in the search box, click the search icon, and select the company you’re looking for. For example, search and select Technologies to view our Intent Surges.


2 View Intent Surges On the Overview page, click on the Intent tab to find intent surges with intent topics, score, and trend.


3 View the Intent details

You can drill down into the intent data by topics, score, and trend. 


The Score indicates how much a company has researched a particular topic over the past week. The higher the Intent Score, the more likely that company is looking to buy a particular product or service.

The Trend is calculated as the difference between the current and previous week’s scores. This shows how the trend for that topic is moving up or down with green (up) or red (down) arrows.

Click Export to export the Intent Data topics to Salesforce, Dynamics, other CRMs, Excel file, or CSV file. Screen_Shot_2022-02-02_at_11.15.59_AM.png

You can export Intent Data topics from the Global Search results, Company Overview page, and the Companies and People tab in the List Build.




Was this article helpful?

0 out of 0 found this helpful