Target helps you identify better prospects faster, by enabling you to build precisely targeted Company or People Lists based on the insights from the Demandbase database, including company firmographics, job title or level, contact information (email or phone) and social insights. People Lists that are created can then be exported to your Marketo with just one click. Target leverages the deduping capability in Marketo to ensure that the leads that were created are truly new.
With Target for Marketo, you can:
- Build more granular People or Company lists with custom search criteria.
- Save searches for later use.
- Export People or Company lists data into a .csv file.
- Sync People Lists into Marketo using Sync to Marketo option.
- Monitor export usage balance to see how and when lists are being used.
If you use custom marketing automation systems and want to explore the benefits of Target, you can build your own integration with Target APIs. Please reach out to your Customer Success Manager (CSM) to get started.