InsideView Enrich Fields and Datatype Mappings

  • Updated

InsideView enriches leads as soon as they enter your CRM or marketing automation application. Given as little as a company name or email domain, InsideView will enrich those leads with company data and contact information, and then append a lead record with all relevant fields available in the InsideView database—allowing your organization to properly route and score the lead.

These fields are mandatory to enrich a lead:

  • Company Name
  • Email address
  • First and Last Name

Custom Fields 

InsideView Field Description Datatype Mapping

ivm__LastUpdatedDateByIV__c

The last updated date of the lead by InsideView Enrich.

Date in Eloqua and Marketo. Date/Time in Salesforce and Microsoft Dynamics CRM.

ivm__MatchedStatus__c

The lead matched status from InsideView Enrich. 

Possible values are ENRICHED, NOT ENRICHED, and NOT PROCESSED.

String in Marketo. Option Set in Microsoft Dynamics CRM and Picklist in Eloqua and Salesforce.

Each of these fields can be mapped to a corresponding field in your marketing automation or CRM application. InsideView can overwrite existing any or all lead data fields through enrichment, should your organization choose to use our enriched data as your standard. Overwriting is an option, it is not mandatory.

Field Details 

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