Demandbase and Anti-Spam Regulations: Understanding CASL and CAN-SPAM

  • Updated

Anti-spam regulations such as CASL in Canada and CAN-SPAM in the United States are intended to protect consumers from unsolicited, unwanted, or misleading email. These regulations apply to the sender of the email (that’s you) not the source of the contact information (that’s us.)  It’s not about where you got the email address; it’s about how you use it.

As a Sales and Marketing professional, you are likely sending a myriad of emails to prospective buyers. We recommend that you understand any anti-spam/direct marketing rules in the markets where your prospective buyers are located before you send your emails. 

Check with your legal/compliance/privacy team for specific guidance.  The details vary by location but two common requirements are:

  1. Don't use false or misleading header (sender) information.
  2. Don't use deceptive subject lines.

Additional Information

Here are some additional resources on anti-spam compliance and direct marketing communications.


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