Creating an Account Management Process in Microsoft Dynamics CRM

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Follow these steps to launch Data Integrity and create a new account management process:

Step Description Details
 1 Log in to Microsoft Dynamics CRM Log in to Microsoft Login with your admin user credentials.
 2 Go to the Saleshub app

In the Microsoft Dynamics CRM page, select the SalesHub with InsideView Insights app and click Sales link, then select the InsideView item as illustrated:


 3 Go to the Data Integrity app In the App Launcher window, select the Data Integrity app.


 4 Create an account management process If you are configuring any process for the first time after your Data Integrity account is provisioned, the following screen appears:


Note: Before creating a data management process, make sure you have configured an Integration for Data Integrity. For information, read the article Setting Up an Integration for Data Integrity in Microsoft Dynamics CRM Online in our Knowledge Base.

In the Quick Setup card, click Start to create a new process for Accounts, Contacts and Leads. 

Note: If you want to create a process for each object separately, click Start in the Custom Setup card.

Select the Accounts link.new_process_small.png

If you have already created a process, click New Process to launch the process creation workflow page.new_process_small.png

Select the Accounts link and click Next to create a new account management process.accounts_selected_small.png

Note: Data Integrity allows you to add criteria only for active accounts.

 5 Select the segmentation and frequency

Choose one of the following options:

  • Record Segmentation:
    • Manage all accounts (recommended) - When you select this option, all accounts in your Microsoft Dynamics CRM are managed and will receive updates from Data Integrity.
    • Manage a segment of Accounts based on custom criteria - When you select this option, you can define custom criteria to manage accounts based on a dynamic rule.

In the Update Frequency area, select the frequency at which you want to run the account management process to receive updates from Data Integrity. You can select the following frequency options:

  • Update accounts on creation - This is a default selection. When you select this option, whenever a new account is created in Microsoft Dynamics CRM, it will be updated with the most accurate account information from Data Integrity.
    • Only apply process to {Object type} created on or after {date} - Object records are updated starting on the specified date.
    • Apply process to all Accounts - All records are updated.
    • Create custom segmentation - Custom segmentation of records are updated.
  • Update accounts now - When you select this option, the segment of accounts you choose to manage will be processed and updated with the latest account data from Data Integrity immediately upon saving your data management process.
  • Update accounts on schedule -  When you select this option, you can define a schedule for updating accounts with information from Data Integrity. You can enter the Start Date, Start Time, and Recurring options as Daily, Weekly or Monthly.

Note: Data Integrity will send update notifications based on these frequency settings to receive them.

 6 Preview the account management process Click See Preview to view accounts that are managed already in Microsoft Dynamics CRM as illustrated:


For more information about creating a custom rule-based filter for managing accounts, read the article Creating an Account Management Process with Custom Rules in Microsoft Dynamics CRM in our Knowledge Base.

 7 Select the account field update rule On the Select field update rules page, you will see which Demandbase fields are mapped to fields in your CRM, as illustrated:


You can select the update rules for all fields by clicking any of the options at the top of the table or set field-by-field update rules.

For each field, you can choose one of the following options: 

  • Overwrite – Always pushes field value updates automatically into your CRM, overwriting your existing values.
  • Update, if blank – Pushes field value updates automatically into your CRM only when the particular field is empty.
  • Flag only – Flags field value updates but does not automatically push them into your CRM. You will receive email notifications based on the frequency settings.
  • Do not update - This option will not send field-level updates for your accounts from Data Integrity.
  • Click Next. 
 8 Review and complete process On the Review your data management process settings page, you can review your account management process settings and click Finish.


In the Save Data Management Process dialog, enter the name for your process and click Save.


 9 View and Run Process  Once you have created an account process, you can run, edit or delete the account process.

Click the chevron.png icon to expand the process that you just created.


Hover over any one of the processes to access the following actions:

  • Click the run.png icon to immediately run the process and then in the Run Data Management Process Now dialog, click Run Now.accounts_run.png
  • Click the pencil.png icon to edit the process. For more information, read the article Editing an Existing Data Integrity Process in our Knowledge Base.
  • Click the delete.png icon to delete the process. 

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